Ateng Bukateng's First Blogsite

1.0 Executive Summary

1.1 Objectives

- To be able to sell a best quality of fertilizers and other agricultural products to the farmers.

- To be able to sell a cheaper but effective fertilizers and other agricultural products to the farmers’ crops.

- To be to increase the productivity of root crops in farmlands.

- To share knowledge about the fertilizer and other agricultural products industry with members, government and the agriculture industry on issues relating to fertilizer and the farm economy

- To promote a favorable public image of the fertilizer industry and agriculture.

1.2 Mission

We exist to give the best quality of fertilizers for good farmers that build a farm full of good harvests.

1.3 Keys to Success

- We sell the best quality of fertilizers and other products related to agriculture for the farmers.
- Our products are cheaper but effective.
- We give the best to the farmers and to other businesses related to agriculture.

2.0 Company Summary

2.1 Company History

Kalisa’s Best Fertilizers is a family-owned company steeped in tradition and able to look back on a history spanning over 12 years. It is a multifunctional distribution company specializing in:

Organic/inorganic Chemicals
Fertilizer and Crop Protection
Pharmaceutical Active Ingredients and Medical Products
Acids and Lyes as well as Specialty Chemicals

When marketing our products we provide a wide range of services for our business associates.

Today Kalisa’s Best Fertilizers is one of the world's major independent chemicals marketing enterprises with branches and sales offices in more than 20 countries. Its specific local knowledge guarantees access to the major markets world-wide.

2.2 Company Locations and Facilities

Our company reached at more than 20 countries including Barcelona, South Korea, Moscow, Philippines, Japan, Canada, Vietnam, Malaysia, Thailand, Turkey, London, Germany, Italy, Switzerland , Alaska, Paris, Madrid, China, Chile, and New York.

3.0 Products and Services

3.1 Product and Service Description

1) Root It

Fertilizer bags, fertilizer pouch, Laminated bags with zipper, bottom gusset, tear notch, round corner. Up to 9 colors printed. The stand up pouch can pack many kinds of products, such as all kinds seeds, grain, coffee, tea, fertilizer food, liquid, garment, ect. With tear notch and zipper, the bag can be opened easily.

2) Multimol

We offer quality Multimol (General) liquid. It’s basically a multi micronutrient liquid fertilizer which is suitable for field, crop plantation and horticultural crops. The fertilizer is non-toxic when used in recommended doses and helps in proper utilization of NPK fertilizer. Our Multimol liquid fertilizer can be mixed with fungicides and insecticides.

3) Dr. earth Organic Fertilizer

We stock a full range of fertilizers for every type of plant, tree or lawn. Fertilizers provide essential nutrients for optimal plant growth. We feature a full range of Dr. Earth Organic fertilizers, a customer favorite, containing beneficial microbes to improve soils. We also carry single ingredient fertilizer components to create your own combination or to target specific plant needs.

4) Kalisa's Joy Juice

We carry the Kalisa’s Joy Juice line of products for your flowers and vegetables. These products include liquid carbon organic soil conditioner which will break up clay soil.

5) Organic Herb Tablet Fertilizer

Applied at the surface, granular fertilizers are often prematurely dissolved or washed away by rainfall. With fertilizer spikes being applied beneath the surface, they do not have this problem. Regardless of the weather outside, fertilizer spikes ensure continuous supply of nutrients to your plant. In addition to that, they work underground at the feeder roots to release primary nutrients where plants get their nourishment.

6) Bzyme Granule fertilizer

Our range of Granule Fertilizer (granular form) made from high quality compost, ideal for basal dosage and for easy handling. It is basically used for growth and development of horticultural and plantation crops. We offer our range in reliable packaging to our clients as per their requirements.

7) Biomax-G Organic Fertilizer

We are instrumental in providing Organic Fertilizer that are neem based organic fertilizer. Our qualitative range of Organic Fertilizers at competitive rates in market. Precisely developed our devices are extensively praised owing to compact size and reliability.

8) Growth Products

All crops have the ability to absorb nutrients through their leaf tissue, provided the nutrients are in a soluble form ready for uptake. Growth Products' liquid fertilizers and micronutrients, such as Nitro-30, Nitro + K, TKO Phosphite, and MicroPlex CT, are highly efficient and cost-effective foliar applied solutions.

9) Neem Cake

We are manufacturer and supplier of Neem Cake that is obtained cold pressing Neem fruits and kernels. Due to its high Azadirachtin content this range is used to protect crops against parasites and enriches the soil.

3.2 Technology

We used fertilizer maker machines that are capable of producing the best quality products, safe products, and effective products.

3.3 Future Products

Our company is planning to produce products involving aquaculture. But still, our company tries to produce improvise products that the buyers usually need such as fertilizers and chemicals for crops.

4.0 Market Summary

4.1 Market Segmentation

4.2 Target Market Strategy

4.2.1 Market Needs
The market needs organic and inorganic fertilizers.
4.2.2 Market Trends
Fertilizers such as organic and inorganic fertilizers trends the market today based on the surveys.
4.2.3 Market Growth
The farmers’ need of fertilizers and chemicals used in farming increased from 20% from last year because of the growing population.

4.3 Main Competitors

Our company’s main competitors are those companies that uses different kinds of technology to be used in farming and those companies that offers artificial fertilizers and chemicals used in farming.

5.0 Strategy and Implementation

5.1 Value Proposition
The proposed value is the value of what the consumer wants and what the producers should produce in order to give the consumers’ satisfactions.

5.2 Competitive Edge
Kalisa’s Best Fertilizers is differentiated by its high level of technological expertise, applications experience and know-how, advantages that enable it to continuously improve its production techniques and to serve and support its customers. Also, local and regional warehousing and storage for a wide range of products guarantee just-in-time delivery and close contact with clients.

5.3 Marketing Strategy
Increase penetration of international markets: Kalisa’s Best Fertilizers is focused on increasing its global distribution by adding products and services that are synergetic with its existing operations, in part through joint ventures and acquisitions. Kalisa’s Best Fertilizers strives to manufacture products that will improve quality of life throughout the world and is focused on increasing its global presence by establishing regional centers in target growth markets. During 2010, the Company established a regional office in India which joins other regional offices located in Brazil, China and North America.

Expansion of core activities: Kalisa’s Best Fertilizers is working on continued investment in the areas of potash, bromine and phosphate to expand its market share and reduce its production costs. For example, in the past few years, Kalisa’s Best Fertilizers has invested approximately $150 million in maintaining and expanding its potash production capacity. It has also approved an expansion of its bromine production capacity.

      Taking full advantage of synergies: Kalisa’s Best Fertilizers relies on potential synergies among its production facilities in an effort to increase its efficiency and competitiveness and to reduce its cost of production, marketing and logistics. Synergies are manifested, among other things, by using waste and by-products of one process as raw material for another process. Kalisa’s Best Fertilizers’ “Centers of Excellence” throughout the world promote the exploitation of potential synergies.

      Diversifying sources of financing: Kalisa’s Best Fertilizers seeks to diversify its sources of financing between bank and non-bank sources in order to increase the relative share of non-bank sources. The Group also seeks to diversify among domestic (Israeli) and international (non-Israeli) financing sources.

5.4 Pricing Strategy
Our company offers cheaper price in order for the consumer to buy as much as they need but of course our price rates is based in the changes in economic status.

5.5 Promotion Strategy
      We created a site expanding the range of higher value-added product offerings: Kalisa’s Best Fertilizers is working to expand its production and sales of higher value-added products through vertical and horizontal integration, by adding new products and applications and by customizing existing products to meet unique customer requirements and new purposes (such as increased environmental regulation).

5.6 Sales Strategy
      Improving cash flow: Kalisa’s Best Fertilizers is focused on improving its cash flow as part of its strategic approach. In this context, cash flow is a central determinant in Kalisa’s Best Fertilizers and the segments’ considerations in making management decisions.

6.0 Web Plan

6.1 Website Marketing Strategy
Using websites give more convenience to the business because our company can be accessed online worldwide.

6.2 Development Requirements
Our company updates the website daily so that the information given is also updated for the consumers and for other businesses’ bases.

7.0 Management Summary

7.1 Organization Structure